Ferrari Project X
Ferrari is technology. A heritage crafted upon the journey of humanity itself, forging each other to create a dialogue that is unrivelled.
The Ferrari DNA was capable of mastering all that the land offered.
The Air that caresses and passes the ergonomic shapes, the Fire that breathes passion in the engine and the racetracks conquered all over the Earth.
But a new domain is now to be explored: the unearthly land. Water. The boundless horizons, the adventurous shores, the fast currents.
CLIENT
Ferrari
SERVICE
Creative Direction, CGI, VFX, Post Production
YEAR
2024
CREDITS
Creative Direction: Genera
CGI: Genera
Sound: Abramo Williamson, Tommaso Simonetta
Edit and color: Alessandro Negri
Executive Producer: Alvaro Vogel
Production: True Color Films